deborah harkins – design strategy and branding

Brand Development

Let's look at your target market and your prime differentiator, and craft a brand platform that delivers a communication strategy that is fundamental to supporting your purpose.
Persona Development

Personas influence content/feature prioritization, brand positioning and clarify design problems by illuminating the users’ goals.
Commercial Photography

Photography is branding by association. It provides the quickest conduit of brand, reinforces the core brand attributes, provokes connection through a visual story.
Creative Processes

Customized processes deliver the best creative possible; exceeds expectations, stays on budget, delivers on time with economize efforts.
Team Building

I work to develop passionate creative teams that are inspired to do the best work of their lives: teams that are flexible, collaborative and brave.
Marketing Campaigns

I build integrated marketing campaigns that communicate product benefits through the brand lens and are measurable, extensible and encourage consumer engagement in every channel.