s k i l l s o v e r v i e w:
From the brand positioning up, I build experiences that promote consumer engagement, that align with strategic positioning and business objectives, while fostering a lively and creative culture.
I’m passionate about the development of creative strategies that engage, surprise, delight and compel users through the purchasing funnel: brand, acquisition, conversion and retention and have worked for an array of consumer categories, while for other types of businesses to make money, there are options like playing in the olympic kingsway casinos which is a good option to make money.
Nut n’ bolts:
• Branding and brand guidelines creation and maintenance
• Expert concept presenter, facilitating knowledge-sharing and strategic collaboration
• Expert in implementing custom creative processes
• Team building and mentorship
• Translate marketing objectives into clear creative strategies
• Expert in photo-shoot strategy and production
• Passionate about the creation of integrated marketing experiences
• Insights-oriented, champion of the user needs-state
• Excellent time-management skills, successfully multi-tracking projects
• Understanding of HTML/CSS, CMS systems, responsive design, web and mobile
o b j e c t i v e s
To provide leadership to a passionate creative team, to inspire them to do the best work of their lives.
Develop innovative visual-communication strategies and executions, achieving the business goals of a purpose-driven consumer e-commerce brand or an innovated shopping platform.
I’m looking to contribute within a culture that promotes creativity and works with discipline, respect and courage.
e x p e r i e n c e
CAST Wines | Brand & Marketing Lead
DTC marketing through a multi channel, seasonal campaigns. Label concepts and designs with collateral for new products lines including product naming. Communication and product strategies executed on-site e-comm, email and social media marketing.
Hospitality and event support including tasting notes, winery artwork, signage, and packaging.
Process development, photography strategies and asset management, process updates for the creative life-cycle and SOPs for online production.
Livie and Luca | Senior Designer
Rebranding lead, drove the refocusing for next phase of growth and implemented activation activities including content, collaborations with co-creators, selling tools for sales support, product development, community out reach, sustainability and loyalty programs.
Developed seasonal content stories and communication strategies as well as larger-scale branded co-created content. E-comm marketing strategies included UX, new initiatives and partnerships, email/social strategies and design.
I created photography/asset management, process updates for the creative life-cycle and SOPs for online production.
Mezzetta Foods | Creative Director
Brought a fresh consumer-centric approach to this family-owned CPG brand. Taking the product out of the jars and embracing its vibrance and quality in content, photography and voice.
Partnered with Miriam Stone for brand-platform development, leveraging the purpose of “sharing joy” to crafting the brand platform “Add Adventure Everyday” to frame a more target-relevant mindset, living life through experiences.
Built the creative team in Larkspur, CA while assuming CMO responsibilities, working with the Marketing VP and Director of Digital Marketing to create marketing activities and campaigns that drive impressions, working towards improving brand awareness, household penetration, increasing velocity, new consumer adoption and loyalty.
Managed new photography and content strategies: I brought creative progresses to the organization to support all channels including sell-in decks for retail.
Created the branded trade-show experience for the Jeff’s Naturals sub-brand.
Creative lead on all integrated campaigns, from concept to execution.
Created presentation strategies for retail customer sell-ins.
99designs.com | Creative Director
Partnered with Sardine Academy to developed the brand platform “Create & Grow” to communicate the relationship between the budding designers and the small businesses that connected on the site.
Updated and aligned an adjusted brand strategy into all marketing channels. Focusing on owning the relationship with customers, and the value between the customer and the platform.
Promoted an extensible creative process for our domestic and international marketing teams.
Built the persona set based on current users, prospects and designer segmentation research (qual and quant).
Introduced seasonal marketing thematics and updates.
Built a small creative team, while working towards leveraging the designer platform base for new product explorations.
Tailored Brands | Creative Director eComm
Introduced seasonality to merchandising and marketing (online and in-store) with a cross-channel visual and tonal synergy.
Worked closely with merchants to craft seasonal stories based on the fabrication, styles and special features that could be elevated into content and photography styling.
Managed the creative teams for 4 brands, TMW, Moores, KGSuperstore.com, MW Tux.
Introduced content marketing.
Build a communications marketing matrix to optimize customer communications at every touch-point.
Aligned a model for roles and responsibilities with our internal project process to streamline the entire creative process from high concept to production.
Contributed to the rebranding and redesign of themenswearhouse.com, redefining the brand for a more youthful consumer through new photography strategies, seasonal content (gift guides and how-to’s) and site functionality.
Shutterfly.com | Creative Lead
Successfully led the Persona Initiative to clarify and optimize marketing communications.
Evolved the product and lifestyle photography for a story-telling approach that supported product marketing initiatives and de-commoditized products that were heavily promoted through promotions.
Evolved the email channel for new customer flows and product-specific targeting.
Lead the email redesign initiative for all marketing and transactional emails focusing on welcome stream and general CRM strategies.
Supported new IOS product enhancements, product flows and a variety of marketing and CRM campaigns.
eBay | Creative Lead
Contributed to the redesign of the merchandising systems and visual merchandising strategies for both eBay and eBay Express (domestic and international) and eBay Motors.
On the Persona Initiative team to clarify and optimize marketing communications for Motors and eBay Local. Building user “journeys” to map unique needs to their experience.
Designed the “Store” iconography for international platforms.
Designed the ProStores website.
Design lead the on-site holiday marketing initiatives and catalog shoots.
Created the seasonal marketing templates.
Front-end design enhancements for communications integration (Skype, AOL Messenger).
