99designs | campaign redesigns

Opportunity : Test a new marketing creative strategy that’s moving from text to a responsive template, while lowering CPA rates. Validate effectiveness of new templates and designs, optimize, and refine to brand strategy.

Brand Promise: Create and Grow By Design

Method : Run a program of A/B tests including seasonally or category themed emails in a variety of channels; loyalty program, podcast native ads, new product launches, promos, flash sales and upgrades, with newly redesigned responsive emails (and landing pages) with a testing strategy for creative optimization.

A/B testing with the text only campaigns was conclusive as we moved away from structurally more economical to the content-rich versions. Relevant category content and updated designs 99designs drove up open rates by +59% and click-through +161%.

_{Product launch email (before redesign, and after) and landing page.}

_{Native podcast advertising, landing page, email (before redesign, and after).}

_{Refer a friend landing page, email, confirmation page (before redesign, and after).}

_{Native podcast advertising in-app, landing page, email (before redesign, and after).}

_{Valentines day promo, landing page and test, email, banner (before redesign, and after).}

_{Designer-side email welcome stream (before redesign, and after).}

*Connecting the platform with the consumer through real stories.*

The email and landing page (above) engages with consumers by inviting them into the process of getting their own logo designed. This initiative communicated the 99designs process from start-to-finish, in real-time, taking the prospect along for the journey. This content satisfied many requirements:

– validates the platform,
– communicates nuisances regarding the creative process,
– builds trust and brand familiarity.