Opportunity : To deliver the best creative work possible with an excited, engaged, and brave team. Procuring a full understanding of brand purpose, vision, general requirements and success metrics. To exceed expectations, to stay on budget and deliver on time. To set up processes that economize efforts and unify output.
Methodology : Promote a scaled, customizable internal agency process. Engage a cross-functional team.
I work to balance business timelines with creative development cycles as to get the best result possible. I’ve leveraged some agency best practices and played with process adjustments improve output for in-house creative teams. Goal being to give creatives as much time as possible to delivery smart, well executed design.
communication = great work.
Creative processes can scaled per organizational needs and structure, and have been successful for my teams of 5-35.
I have also developed asset management systems for socialization and distribution to all channels. I work to evolve processes that are flexible and customized for the organization. I work to catalog strategies and best-practice documentation. Packaging up past projects with results and postmortems builds a knowledge base to leverage for future initiatives.
Creative process pillars: strategy, production and distribution.
The creative department can be leveraged for further brand continuity and asset synchronization when positioned as the creative hub within the organization.
Beyond delivering on projects, the creative team can then connect dots and reduce redundancies between different parts of an organization.
